Wednesday 29 January 2014

ANDROID AND CRM

Today, using Android is one fluid experience. You're seamlessly going about your business completing a task than pausing what you were doing to open another app. With that cool features and beautiful, polished apps that are now easily available, Android pulls the market flow. Today, many organizations are looking at Android mobile technology/ Android devices, particularly in price sensitive markets.

As per a recent Gartner research, Worldwide-combined shipments of devices (PCs, tablets, ultra-mobiles and mobile phones) are projected to reach 2.5 billion units in 2014, a 7.6 percent increase from 2013. Among the operating system (OS) market, Android is on pace to surpass one billion users across all devices in 2014. By 2017, over 75 percent of Android's volumes will come from emerging markets.
Companies with huge sales force (field reps) especially in the Life Sciences and consumer goods sector are enabling their sales force with Android devices to enhance their sales activities. These organizations also employ CRM tools that help in more efficient business by tracking the leads, conversations, potential sales and customer information in a single, organized database. With the reps / sales force moving in the field, the CRM on their Android devices helps these sales reps to get instant data, plan and manage their tasks properly that helps in improving the conversion rate.

Therefore, the leading CRM vendors today invest in a lot of research and develop efficient CRM systems that can be deployed on Android devices of these sales reps and help the organizations to sell more and manage better. Also, today the Android mobile technology enables organizations to bring highly interactive, personalized, fact-based and meaningful presentations front-and-center in every sales situation. This new technology-enabled selling today drives the change, supporting reps with access to the live data and presentation tools needed to make a successful sales pitch.